Pay Per Click Advertising
Pay Per Click (PPC) advertising was once considered the easy option when it came to search engine marketing. However, after Google introduced the Quality Score algorithm things changed and PPC became more complicated to get right than natural search result improvements through SEO.
Whilst it can be one of your most powerful digital marketing tools, with it’s ability to be flexible, reactive, and relevant, the process behind a successful campaign is no longer simply a bidding war. If managed badly your campaign could result in a high spend for low conversion rates.
We offer a set up service to create an effective campaign by researching and grouping keywords, along with this we use our copywriter to produce a search friendly advert and relevant landing page. Once your campaign is set up we can manage it or training you so you are able to self manage on an on-going basis.
We can also help you monitor your click through rates, conversion rates and budget spent.